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Iron Cowboy : REDEFINE IMPOSSIBLE
Peer inside the mind of Iron Cowboy as he strives to make possible the impossible through achieving greater master and breaking person barriers. Importantly, every one of us can and should commit to swimming, biking and running the talk in our own lives. Hang on for a wild ride!"

- James Afremow, author of The Champion's Mind and The Champion's Comeback
Iron Cowboy Book
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James Lawrence Has Been Featured In
The Iron Cowboy did the impossible
Top 50 Fittest Men In The World 2017
‘The most enduring man in the world’
 Here's What Other People Are Saying:
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**Limited Edition Book**
You THINK you know the story...
Discover what REALLY happened.
Praise For Iron Cowboy
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**Limited Edition Book**
Here's What You'll Discover As You Read 'Iron Cowboy'
  • The untold story behind the 50|50|50 - extreme highs, lows, social media attacks and expectations... 
  • Family Unity - The secrets of the Iron Family
  • Good Samaritans -  The goodness of strangers and how nothing is accomplished on your own
  • Fear is Fuel - A better you is on the other side
  • Naivety is the hidden secret to success.
  • Your Why - Your 'one' why isn't big enough
  • YOU - It's never too late to carve out your success lane and 'do you.’
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For anyone who has ever tested their limits on a run, bike, or swim, James Lawrence has a powerful message: You can do more. In IRON COWBOY, he takes us along on a 50-state journey that defied the odds (not to mention medical advice, and sometimes common sense), and leaves us with a renewed appreciation for the power of the human mind to keep taking another step.

Alex Hutchinson
Runner's World 
Sweat Science columnist

When James told me of his plans for the 50/50/50 I thought it seemed ambitious, maybe crazy. But the mind is powerful and limitless. James proved that if you want it badly enough you can achieve anything. Great things happen to people who MAKE great things happen. Huge respect James.

Chris McCormack aka MACCA
4 x full distance Triathlon World Champion Best Selling Author of "I’m Here To Win”
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I want to share my story with you so I'm offering a small number of VIP Pre-orders for my Limited Edition Hardcover book Iron Cowboy - How I Redefined Human Limits So You Can Redefine Yours. This offer goes away once the book is officially released but since you are on this page that means the deal is still on the table. Order your book today and get instant access to all of the bonus features.
  Thanks!
-James
Copyright 2017 - Iron Cowboy